Why we picked one beachhead niche first

It is tempting to build for everyone. Early on we resisted that urge and chose a single beachhead audience to obsess over instead.

A narrow niche makes every decision easier — what to build, what to say, and who to say it to. Feedback gets sharper, and word of mouth actually travels because the people talking all know each other.

Once the product is undeniable for one group, expanding becomes a choice rather than a gamble. Focus first, then widen.